What kind of conversational patterns can you expect to encounter using social media as a PR professional? What will consumers of your content expect? How can you level these expectations?
As as PR professional, I think I'll be expected to be somewhat knowledgeable of different social media applications, and in terms of conversational patterns, I think two way conversations are becoming much more common and much more popular. This will promote networking, which is a key communication tool in public relations. As well, I think conversation patterns will be driven by consumers, because it is they who will determine and ultimately inform what their needs and wants are. As PR practitioners, it's our duty to figure out ways to meet these wants and needs.